If reading this blog post, there is a good chance you want to use eSports marketing to grow B2C reach. For those who might not know, E-sports tournaments attract players and teams from different parts of the world.
A visit to a venue where e-sports tournaments are taking place will show you how popular these games have become. Here, you will find teenagers settled into their seats, behind a laptop computer, with their ears warmed by a bulky headset.
Similar to any other sporting event, there are spectators who from time-to-time peer over shoulders at screens. Competitive multiplayer’s video games commonly referred to as e-sports has become the new way of earning a college scholarship. Most higher education institutions incorporate e-sports games into their curriculum by making them part of student affairs.
Some even take it a step higher by placing the games in the same category as athletics. When this is the case, players have to attend training just like any other sporting event. The training is usual done on a daily basis to make sure that team members master the art of playing e-sports games.
It is worth noting that eSports games are not like any other video games that you may come across. Players need to have a real depth, deep levels of strategy and good mastery of the skills if you are to compete at the highest levels. Moreover, one must also be a good team player if you are to emerge victorious. The good news is you can learn all these skills by spending time taking training lessons.
Unlike traditional sports, e-sports recruitment is mainly influenced by the nature of gambling. Players are identified from the leader boards using their username. It is therefore not surprising to find yourself competing against a 50-year-old since age and gender is not put into consideration.
However, players prefer creating online profiles through universities or organizations that consider academic requirements. Despite having some challenges, e-sports games have proven to be one of the easiest methods that you can use to make money or earn scholarships.
Before taking the bold decision to use eSports marketing to grow B2C reach, you must ensure you find answers to some of your burning questions. If in doubt, then you can always enlist professional help to avoid leaving the door for mistakes open.
