Going out of your way to understand and interpret search intent is vital for SEO success, and it is more effective to concentrate on curating high-quality pages that are in line with the dominant intent of users as opposed to getting mixed up in debates regarding the overall intent. Actually, this is among the key reasons why you can never risk skimping on this all-important expedition.
Of course, you don’t have to be an expert or pro to perfect understand what fractured search intent: understanding mixed SERPs entails. It simply narrows down to initiating an online search, and you’re good to go. Luckily, that’s what this post will help you uncover today.
To put it plainly, search intent is the reason behind performing an online search and it has what it takes to tell you more regarding the type of content we need to create to rank higher on Google and other leading search engines. In short, meeting search intent is vital for success in search rankings and SEO.
Provided you content is crafted in line with search intent, you can rest in knowing it will serve as a clear signal to Google that your content is relevant and should be ranked highly. In some instances, detecting search intent is a walk in the park. For instance, if the user is searching for ‘best commercial HVACs,’ then it is quite obvious that they want to learn about different AC units.
With that being said, identifying search intent is not always simple as it sounds and for some queries you may have to make do with fractured or mixed intent. What this simply means is that the query has multiple meanings.
Google is trying everything possible to offer users with the most relevant results for their queries, but what happens when people want different things from the same search? In the event that your content isn’t in line with the dominant intent, your chances of ranking reduce significantly.
To handle this issue once and for all, one of the key strategies is to examine the top-ranking pages for a target query. Keep in mind queries are often categorized into four main buckets, namely, informational intent, navigational intent, commercial investigation intent, and transactional intent.
Be sure to understand what each category entails if you’re to easily determine the ideal search intent for your target query.
